The Long Tail of Knowledge: Big Data’s Impact on Knowledge Management
Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as ‘big data.’ As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization’s ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic ‘long tail’ of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.
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